Remember when they came out with blue ketchup?

And purple and green.. it was horrible. Glad to see they've gone back to the natural side of things with this advertisement.

I saw this advertisement while searching for inspiration on another project and I liked this picture the best, though there are 2 more and they can be found here: http://adtention.wordpress.com/2007/12/05/heinz-no-one-grows-ketchup-like/

I like it because it's clever, it's trying to show the natural, organic side of their product which seems to be trendy in today's society. The typography at the bottom is minimal and to the point, it stands out thanks to the contrast between the red and white but it isn't intrusive.